In 2008 Villeroy & Boch acquired the then ailing Franconian sanitary-furniture company Sanipa.
The next step was to modernize and complete the product range. The main task on this occasion was the extensive development of a new furniture system, with many individual applications and clichés that must appeal to the most buyers possible.
In March 2009 at ISH, Europe’s most important Sanitary fair. The Sanpia program was introduced and now represents their largest source of revenue. Recently, as part of a revised range, we have created some new care products and other supplements.
Sanipa needed to become competitive again and extensively restructure its product program. Their original strengths, namely very client-orientated build kits, should be newly interpreted to lead the company back to its best. Our task was also to develop a systematic program. From this the meaningfully named “2morrow” came on the market.
The remodelled program should be designed to attract new buyers, especially the modern middle-class, however it should do so without leaving the previous customers behind. We have the potential clientele described, thus supporting the orientation of this new program.
The challenge was – in addition to the range of the target groups (which needed to adequately operate) – To develop a concept that gives the product stylistic independence without limiting its diversity. Unlike a collection, which can be directed on one issue, our products had to serve the needs of a wide clientele. The identified target group includes young families as well as individuals, who may want an exclusive loft bathroom.
Two conceptual elements form the basis of the systems: The one connecting horizontal band, which is seen as a counter-top or decorative trim, connects each module fitting them together optically and physically. Secondly a grid is located in the background, defining the possible positions and proportions of the module. The grid is – in contrast to the horizontal band, not obviously recognizable. However, this makes it no less important, since it is the ratio of the individual elements that controls and defines the rhythm, allowing the system to guarantee a stylish arrangement.
The extensive furniture range includes a variety of upper and lower cabinets, matching mirrors , mirror cabinets, full cabinets and a trolley. The planner has access to over 70 furniture and mirror elements, all of which follow the grid design.
2morrow can be planned with many variations. The customer has the opportunity to individually choose their wash basin, either from the two mineral cast wash basin families specially designed for „2morow“ or from over 25 other ceramic wash basins made by known manufactures. This called for a concept were a variety of wash basins could be integrated into one system. So it was this variety that we had to break down into sub-divisions. Four groups of wash basins where then categorized. “Look” and “Cubic”, which were designed specifically for the program by us and additional with a variety of countertops and wash basin cabinets from other manufacturers.
The wash basin cabinet „Look“ consists of a mere 19 mm thin, L-shaped base, which fits in a stylish elegant shell. The gently curved shape of the pool and the large shell, are an interesting contrast to the rectangular outer shape. The extravagant cover plate repeats the outer shape throughout the sequence. The sides can attach to vanity tops – The “Look” sits at the same height between the plates and fits seamlessly into the horizontal band. The wash basin is available in four sizes, two of which are designed for guest bathrooms.
The modern classic is characterized by a sleek, functional and clear design. In the same spirit, the mineral cast washbasin “Cubic” has been developed: A simple, effectively flat cuboid, which intergrates dimensionally perfect into the 2morrow system – and with it being 85mm high, it also matches the console plate. A single, elegantly curved line crosses the square and separates the sensual shaped basins of of the tap hole. The wash basin is available in three dimensions and therefore ideal in both large and small bathrooms alike.
Supplied by us, the production quality 3D Data is created with the help of Alias and evaluated using foam models. Both designs include free-form surfaces, for whose sensuous curves derive from great sensitivity, skill and understanding of what is needed.
Seven alternative grips as well as a rich, colour coordinated selection of furniture decors and colours, complete the bathroom furniture system and leads a wide consumer group to a logical decision.
The advantage, that individual customers can receive tailored solutions requires at the same time excellent communication, so that the design possibilities are recognized and the composition is not overwhelmed.
Therefore with this project it was important to not only work on the concept and design but also the communication of the product through its planner. This way it can be quickly understood and easy to work with. For the promotion of the system we also developed an explanatory film for retailers and created an extensive planning book that explains the product range and the grid step by step.