Client: YES! Beteiligungs- und Besitzgesellschaft (DE)
After Funke & Will had to stop its business activities in early 2009, the YES! Roadster was assumed by a company around Marco Kunz. He had been one of the first YES! 3.2 Turbo clients and – more importantly – one of the biggest fans of this extraordinary sports car.
To emphasise the restart of the brand, it was decided to relaunch the logo as well. Within several options the chosen design was the one that represents the core of the product best: pure, precise and powerful.