Based in Singapore, Berlin and Tokyo VadoTech provides technical services in the field of vehicle testing. A solid customer base and the work on mainly sensitive projects are the reason why the needs and possibilities for a public image are limited. However VadoTech saw a large deficit in the absence of a professional self-presentation when it came to finding new qualified employees.
Our task was to make the working world of VadoTech interesting for applicants without presenting specific examples. As a central element we selected large-format pictures, which we supplemented with lead-texts, so as to generate an emotional appeal. In addition, the site gets along with a few menus that provide specific information for potential employees.
VadoTech (external link)