“We want to shape the future!” describes the founder and owner of the engineering office A-Concepts the claim of his company. This was a central part of our briefing for the appearance of A-Concepts; it should be creative and deflect from the cliché of the German engineer in a positive way. The development began with the search for a concise, innovative logo, followed by the color design. The selected cyan successfully combines tradition and modernity. We remained true to the conventional “customary in the trade” blue in a broader sense, but interpreted it in a very fresh way. Beside the logo our work also included the design of the business equipment and the website.
A-Concepts (external link)