For the extensive product range of FARO, a leading provider of measurement systems, we created a
Design is a fundamental part of brand leadership. In unison with the brand the product should embody all their values. Accordingly, it was the first part of our work to develop the key messages and “characteristics” of the brand together with the management. From this, we developed a product language that can be applied to the entire FARO product family. In addition to stylistic guidelines the style guide contains original color and material samples to ensure that different suppliers provide the same results.
As a result every designer, engineer, product manager and director has a control tool available that enables him to keep the quality of future products at the highest level.