Client: Laraki Automobiles (MA)
Date: 2003 – 2004
Having worked so intensively on Laraki’s ideas, he felt like us being the right ones to give his brand logo the perfect shape. We proposed the Peregrine Falcon to be the heraldic animal on the hood of the first Arabic sportscar. Throughout history the falcon has been the symbol of high birth and luxury. He is a first-class hunter and the fastest bird in the world. Can you imagine a higher symbol of strength?
The Fulgura was unveiled at the Geneva Motor Show 2004. The exhibition stand was developed on our conceptual ideas for the brand’s identity. Furthermore we realised a press teaser and website for the Fulgura.
Laraki Website (link)